Shotcallers helps logistics teams coordinate loads, documents, and field workflows in one product. Kabim Tech delivered the design system, marketing site, mobile experience, and promo assets for a confident market launch.
Problem space
Logistics operators juggle phone calls, spreadsheets, and scattered file shares. Shotcallers needed a single hub for load status, document vault, and team communication, without overwhelming drivers in the field.
Solution highlights
- Unified design language across marketing site and mobile app
- Document vault with clear upload, preview, and share states
- Load info screens structured for glanceable status in bright sunlight
- Promo video showing real workflows, not abstract illustrations
Delivery model
We ran two-week design sprints with weekly stakeholder reviews. Figma components mirrored eventual React and Flutter widgets. Marketing copy was written alongside UI so messaging stayed aligned with actual features.
Mobile UX decisions
- Large tap targets and high-contrast status chips for outdoor use
- Progressive disclosure, summary first, details on drill-down
- Offline-friendly copy for areas with weak connectivity (queued uploads planned for v2)
Impact
The launch package, site, app screens, and video, let Shotcallers run paid acquisition and partner demos from day one. Support tickets stayed low because onboarding screens matched marketing promises.
For founders
If your product touches field workers, test contrast and thumb reach early. Polished marketing without usable mobile flows creates churn you cannot ads your way out of.
